![]() Its travel partners, who can sometimes be its harshest critics. The Renaissance Aruba is a different kind ofĬaribbean hotel - one that seeks critiques and suggestions from A tour operator had theįinal thought: "This resort is like a cruise ship that's not Communicate thatĮffectively and the booking is a done deal." "Staying here is a real Aruba experience: It's safe, it'sĬultural, it's a happening place with a private island for whimsyĪnd the capital city right at the doorstep. "An easy sell is what we're after," the marketing consultant Have to get agents on your side," a tour operator said.Īnother suggested "more signage around the resort." "The first goal is to convince people to come, which means you Some said the resort was too splintered in its effort to be all Why is the conference center near the beach and the spa in the main Over the street?" an online seller asked.Ī meetings planner complained that the "flow process is screwy. "This is a city hotel with a private island, but you have toĬross a street to get to some of the rooms. Neither building is more than five stories high. Some of us suggested they change the word "tower" used toĭesignate the room locations (Beach Tower and Marina Tower) because In-town location and the private island - must be made clear. We told them that theīest things the resort has going for it - airport proximity, Matter if agents don't get the big picture. OK, great, we said, but the changes and improvements do not This is not just another Caribbean hotel." These components, in addition to the property's renovations, "consistently rank at the top of our guest comment cards," Nooren
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